PLAYRUO FOR MARKETING

Better than a trailer:
a demo in one click

Better than a trailer: a demo in one click

Engage players with instant demos

With Playruo, your fullscreen game preview is launched in-browser directly within your ad, ready to reach your audience everywhere. For players, it’s completely transparent: no waiting, no acount needed, no install.

Marketing hero

Engage players with instant demos

With Playruo, your fullscreen game preview is launched in-browser directly within your ad, ready to reach your audience everywhere. For players, it’s completely transparent: no waiting, no acount needed, no install.

Marketing hero
No dev neededNo dev needed

No dev needed

No dev needed

No dev needed

No dev needed

No dev needed

No dev needed

No extra work required on your side: we just need Steam® keys

Link & embedLink & embed

Link & embed

Link & embed

Link & embed

Link & embed

Link & embed

Link & embed

Share a Playruo landing page, or set it to open directly in-context

In-browser previewIn-browser preview

In-browser preview

In-browser preview

In-browser preview

In-browser preview

In-browser preview

In-browser preview

Once they click, gamers get instant access to the demo in fullscreen

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Preview from anywhere

Plaruo previews can be called from virtually anywhere, and instantly turn the player’s current webpage into in-game immersion.

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Ad banners

Clicks don’t always mean conversions, but what if they led straight to gameplay? Let players instantly try your game in fullscreen, creating deep engagement and turning curiosity into real excitement.

During a livestream

What if your favorite streamer could invite viewers to jump straight into the action? With Playruo, watching becomes playing in just one click, making every stream more interactive and engaging.

Publisher website

Along with your trailer and content, let players experience your game firsthand with a fullscreen playable demo - right from your website. No downloads, no friction, just instant immersion that keeps them hooked.

Game launcher

Boost player engagement right from the start. Give your players a seamless way to experience your games before they buy. Playruo can be embedded right into a game launcher, providing a fullscreen immersion in just a click.

Illustration

Preview streaming: a new marketing ally

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Furthering the hypeFurthering the hype

Furthering the hype

Furthering the hype

Furthering the hype

Furthering the hype

Furthering the hype

Furthering the hype

Playruo previews can be combined with creative advertising, like a cinematic transitionning to the game, or a social media contest for exclusive demo links.

Interactive adsInteractive ads

Interactive ads

Interactive ads

Interactive ads

Interactive ads

Interactive ads

Interactive ads

Immersing players in just one click turns a passive experience into an engaged one. And what’s better than your game to advertise your game?

New brand ambassadorsNew brand ambassadors

New brand ambassadors

New brand ambassadors

New brand ambassadors

New brand ambassadors

New brand ambassadors

New brand ambassadors

Players can also share the preview, building a wave of community enthusiasm. Use this opportunity to attract new users and fuel the excitement.

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“We realized Playruo unlocks limitless possibilities for maximizing player engagement”

Hervé Sohm

Chief Business Officer, Old Skull Games 

Working together to optimize your campaign

Marketing Working Together

Tailored to your needs

We don't rely on guesswork; we rely on data. If the 'try and buy' model isn't the right fit for your game, we'll be upfront about it. And don't worry, we won't let a subpar game overshadow a killer trailer.

Data-driven, KPI-focused

Metrics aren't just numbers; they're our north star. While we may not have the full picture of your marketing strategy, we swear by the mantra: test, learn, and optimize.

A partnership, not just a service

For us, "good enough" is the enemy of "great." We go beyond mere A/B testing of ads. Together, we'll pinpoint what elements of your game resonate most with different audiences.

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Ready for a demo?
Try for free!

Recommended for game marketing

Playable-ad, launch, and demo distribution reads for teams turning game access into measurable campaigns.

See marketing resources
A PC game streaming in a browser window alongside performance metrics showing CTR lift versus a video adPlayable Ads

Playable ads for PC and console games: the publisher's guide

Playable ads for mobile generate CTR 2-3x higher than video and conversion rates 32% above standard formats. PC and console publishers have had no equivalent, because HTML5 ports don't work for AAA builds. Cloud streaming changes that. This guide covers every format, platform, and workflow.

Article·March 30, 2026·22 min read
Game launch marketing strategy timeline illustrationCloud Gaming

Game launch marketing strategy: the complete playbook

Steam released 20,282 games in 2025. Only 3% reached 1,000 reviews. This playbook lays out a 12-month launch framework using cloud-powered playtesting, press previews, playable ads, and demo distribution to build the audience your game needs before it ships.

Article·March 29, 2026·38 min read
Comparison chart of game demo distribution methods including Steam, cloud streaming, playable ads, and press buildsPress Previews

Game demo distribution: methods, platforms, and best practices for publishers

Steam demos cover 15% of releases and reach only Steam users. Physical events cost €50,000+. Private builds leak. This guide compares every demo distribution method on cost, reach, security, analytics, and scalability, so you can pick the right one for every stage of your game's lifecycle.

Article·March 28, 2026·22 min read

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