PLAYRUO FOR PR

Hands-on previews,
no download needed

Hands-on previews, no download needed

Simplify and secure your PR campaign

No more logistics, manual downloads, or endless setups. With Playruo, sharing your game with journalists is as easy as sending a link. One click to get an instant fullscreen demo: secured, hassle-free, and built to generate hype.

PR

Simplify and secure your PR campaign

No more logistics, manual downloads, or endless setups. With Playruo, sharing your game with journalists is as easy as sending a link. One click to get an instant fullscreen demo: secured, hassle-free, and built to generate hype.

PR
No dev neededNo dev needed

No dev needed

No dev needed

No dev needed

No dev needed

No dev needed

No dev needed

No extra work required on your side: we just need Steam® keys

No downloadNo download

No download

No download

No download

No download

No download

No download

Share your preview to journalists with just a simple link

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Your preview is password protected and watermarked if needed

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“My mind is racing with ideas on how to use Playruo to bring content to our fans!”

Wouter Van Vugt

EMEA Communications & Community Engagement Senior Director, Bandai Namco Europe

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Case study: Microids

We teamed up with Microids in August 2024, for the launch of their year’s biggest game: Empire of the Ants.

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A collaborative PR milestone

In mid 2024, Microids was looking for an easier way to handle their PR process. Journalists typically had to come to their office or deal with Steam® keys that needed to be created and tracked. To our great pleasure, they decided to give us the exclusivity on their upcoming campaign for the game they had finished a few weeks before: Empire of The Ants. With no install or key required, journalists were able to remotely experience the first hour of the game during virtual sessions with the Microids team.

A collaborative PR milestone

Game-changing success

“Playruo allowed us to present Empire of the Ants to journalists from all over the world, and the experience was excellent. Playruo has been an invaluable asset to our communications strategy, and a new tool we'll be using for future projects.”
Eric Nguyen, VP Marketing at Microids

Game-changing success

Taking Playruo to Gamescom

For the official announcement of Empire of the Ants at Gamescom 2024, Microids used Playruo once again, to extend the demo experience beyond the event. While the game was being showcased at the stand, they shared the link to the 15-minute demo on social media, allowing players worldwide to experience the game in parallel. This connection between physical and digital presence amplified the excitement and reach of the campaign.

Taking Playruo to Gamescom
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Recommended for press previews

Practical reads for secure press access, international previews, and unreleased build control.

See PR resources
How NACON simplified international remote PR previews without specific buildsPress Previews

How NACON simplified international remote PR previews without specific builds

NACON needed to run press previews for 3 launches across EU and US markets simultaneously: Hell is Us, Styx: Blades of Greed, and GreedFall 2. By switching to Playruo's cloud-streamed remote previews, the publisher gained precise session control, zero-friction journalist onboarding, and complete security over unreleased builds, without requiring locked builds from studios.

Case study·April 3, 2026
Game developer streaming a pre-release build to journalists remotely via cloud gamingPress Previews

Remote game press previews: the complete guide

Physical press events cost €50,000 to €100,000 and reach a few dozen journalists. Cloud-streamed previews reach hundreds across 30+ countries for a fraction of the cost, with full analytics and zero leak risk. Here's how to run one.

Article·April 2, 2026·23 min read
Locked game controller icon overlaid on a cloud streaming dashboard showing active press preview sessionsPress Previews

Securing unreleased game builds for press previews: a practical guide

Game leaks cost Rockstar $5 million and forced their GTA 6 reveal early. With 62% of journalists receiving 11-50 pitches daily, publishers share builds more widely than ever, and each handoff is a potential leak vector. This guide covers the layered security model that protects unreleased builds during press previews without alienating the media who cover them.

Article·March 27, 2026·15 min read

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