Secure press previews, one link away
Secure press previews, one link away
Give journalists instant, hands-on access to your game in their browser. No keys to manage, no downloads to troubleshoot, no leak risk to lose sleep over.
Trusted by leading publishers
Key logistics eat your time
Key logistics eat your time
Key logistics eat your time
Key logistics eat your time
Key logistics eat your time
Key logistics eat your time
Steam caps default release keys at 5,000 (Steamworks documentation). Every preview cycle means juggling key requests, download instructions, and configuration troubleshooting. That's time your team should spend on messaging, not IT support.
Zero control after send
Zero control after send
Zero control after send
Zero control after send
Zero control after send
Zero control after send
Once a key or build leaves your hands, you can't track who's playing, revoke access, or prove the source of a leak. The GTA 6 leak cost Rockstar $5 million in direct damages alone (GamesRadar, 2023).
Geography limits your reach
Geography limits your reach
Geography limits your reach
Geography limits your reach
Geography limits your reach
Geography limits your reach
Physical events only reach journalists who can attend. Meanwhile, 62% of game journalists receive 11 to 50 pitches daily (Big Games Machine 2024 Survey). If your preview requires travel, most will skip it for something they can access from their desk.
From build to browser in hours
Getting started takes four steps, none of which require code changes or SDK integration.
- Share your build or provide Steam, Epic, or Ubisoft Connect keys. Playruo handles the rest.
- Playruo provisions a secure VM with your game pre-installed and configured.
- You send a link to each journalist with optional password protection and time-window controls.
- Journalists play in their browser. No app, no account, no download. Just click and play.
The entire process works with your existing preview build. For a detailed walkthrough covering embargo management, session scheduling, and journalist outreach templates, read our complete guide to remote press previews.
Your game never leaves your servers
Journalists receive a video stream, not files. Your game runs inside encrypted VMs on Playruo's infrastructure, in a kiosk environment with no local file access. Nothing is ever stored on a journalist's device.
Every session includes forensic watermarking tied to the individual journalist, so if footage leaks, you can trace it to the exact session. On top of that, you get password protection, geo-blocking, time-window access controls, session duration caps, concurrent session limits, and instant revocation.
Complete session logs give you a full audit trail: who accessed your game, when, from where, and for how long. Learn more about the streaming technology behind it.
8 ms glass-to-glass latency
Up to 4K at 240 fps
100% browser-based
No dev work neededKnow exactly who played, when, and how
Turn every press preview into actionable PR intelligence. Playruo tracks session count and duration per journalist, completion rates, geographic distribution, precise timestamps, and device information.
If a journalist spent 45 minutes with your game on Tuesday, that's a warm follow-up. If they dropped after 3 minutes, that's a signal too. All data is available in a complete audit trail, exportable for your PR reports and post-campaign analysis.
Playruo allowed us to present Empire of the Ants to journalists from all over the world, and the experience was excellent. Playruo has been an invaluable asset to our communications strategy, and a new tool we'll be using for future projects.
Eric Nguyen
VP Marketing, Microids
How Playruo compares
| Feature | Playruo | Parsec | Steam keys | Physical event |
|---|---|---|---|---|
| Journalist setup | Browser only, no account | App download required | Steam account + download | Travel to venue |
| Build security | Encrypted VM, video stream only | Remote desktop, file access possible | Full build on journalist's device | Physical hardware, supervised |
| Geographic reach | Global, any browser | Global, app required | Global, download required | Venue city only |
| Session analytics | Full audit trail (duration, geo, device) | Basic | No analytics | Manual headcounts |
| Watermarking | Per-session forensic watermarking | Not available | Not available | Physical supervision only |
| Cost model | Usage-based, per session | $45/user/month enterprise | Free (capped at 5,000 keys) | ~€50,000–100,000 per event |
Frequently asked questions
Playruo's glass-to-glass latency is 8 ms, built on the QUIC protocol with adaptive codec selection (H.264, HEVC, VP9, AV1). Journalists play in up to 4K at 240 fps directly in their browser, and the experience is close enough to local hardware that Microids used Playruo to present Empire of the Ants to press worldwide during Gamescom 2024.
Ready to run your next press preview?
Book a 15-minute demo and see how Playruo works with your upcoming title.
