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Insights on press previews, cloud gaming, playtesting, and game marketing from the Playruo team.

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Stream your game to journalists, influencers, and partners anywhere in the world.

Don't out-shout GTA VI. Make your game playable.

Don't out-shout GTA VI. Make your game playable.

GTA VI is compressing the 2026 launch calendar. Publishers should not out-shout Rockstar. They should turn PR and ads into playable proof.

Fergus Leleu·June 8, 2026·7 min read

A PC game streaming in a browser window alongside performance metrics showing CTR lift versus a video ad

Playable ads for PC and console games: the publisher's guide

Playable ads for mobile generate CTR 2-3x higher than video and conversion rates 32% above standard formats. PC and console publishers have had no equivalent, because HTML5 ports don't work for AAA builds. Cloud streaming changes that. This guide covers every format, platform, and workflow.

Playruo Editorial Team·March 30, 2026·22 min read

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