Playable ads for mobile generate CTR 2-3x higher than video and conversion rates 32% above standard formats. PC and console publishers have had no equivalent, because HTML5 ports don't work for AAA builds. Cloud streaming changes that. This guide covers every format, platform, and workflow.

Playruo Editorial Team·March 30, 2026·22 min read

Game launch marketing strategy timeline illustration

Cloud Gaming

Game launch marketing strategy: the complete playbook

Steam released 20,282 games in 2025. Only 3% reached 1,000 reviews. This playbook lays out a 12-month launch framework using cloud-powered playtesting, press previews, playable ads, and demo distribution to build the audience your game needs before it ships.

Playruo Editorial Team·March 29, 2026·38 min read

Comparison chart of game demo distribution methods including Steam, cloud streaming, playable ads, and press builds

Press Previews

Game demo distribution: methods, platforms, and best practices for publishers

Steam demos cover 15% of releases and reach only Steam users. Physical events cost €50,000+. Private builds leak. This guide compares every demo distribution method on cost, reach, security, analytics, and scalability, so you can pick the right one for every stage of your game's lifecycle.

Playruo Editorial Team·March 28, 2026·22 min read