Press PreviewsDon't out-shout GTA VI. Make your game playable.
GTA VI is compressing the 2026 launch calendar. Publishers should not out-shout Rockstar. They should turn PR and ads into playable proof.
Fergus Leleu7 min readPress PreviewsFergus Leleu7 min read
Playable AdsPlayable ads for PC and console games: the publisher's guide
Playable ads for mobile generate CTR 2-3x higher than video and conversion rates 32% above standard formats. PC and console publishers have had no equivalent, because HTML5 ports don't work for AAA builds. Cloud streaming changes that. This guide covers every format, platform, and workflow.
Playruo Editorial Team22 min read
Cloud GamingGame launch marketing strategy: the complete playbook
Steam released 20,282 games in 2025. Only 3% reached 1,000 reviews. This playbook lays out a 12-month launch framework using cloud-powered playtesting, press previews, playable ads, and demo distribution to build the audience your game needs before it ships.
Playruo Editorial Team38 min read
Press PreviewsGame demo distribution: methods, platforms, and best practices for publishers
Steam demos cover 15% of releases and reach only Steam users. Physical events cost €50,000+. Private builds leak. This guide compares every demo distribution method on cost, reach, security, analytics, and scalability, so you can pick the right one for every stage of your game's lifecycle.
Playruo Editorial Team22 min read