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Insights on press previews, cloud gaming, playtesting, and game marketing from the Playruo team.

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Diagram of the glass-to-glass latency pipeline in cloud gaming, from button press to pixel change on screen

Cloud gaming latency explained: why 8 ms matters for game demos

Glass-to-glass latency is the single most important metric in cloud gaming, yet every platform measures it differently. This article breaks down the full latency pipeline, compares transport protocols and codecs, and explains why 8 ms of platform latency makes cloud-streamed demos indistinguishable from local play for most game genres.

Playruo Editorial Team·February 3, 2026·11 min read

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